Brief Explanation

Nike believes that sport culture is in a flux in Taiwan and we all need to do something to change things. This TVC is about the power of the individual to affect a positive impact. Each hero kid was selected for their existing positive impact within their sport communities. We wanted Taiwan to be inspired by real young athletes that can help spark the change. We open up on our lead hero who is on a mission. He understands that sport culture used to be something fulfilling and meaningful but is now being challenged by superficial attitudes and behavior. Through small and big actions, he believes he can change things. Next we see a young woman runner as she races through a forest, her thoughts firmly on her like-minded mission. This is followed by a young baseball athlete in the heat of a game followed quickly by a BMX athlete enjoying a day of practice. Each athlete speaks to our overall mantra "I can change sport." We end on our original hero as he makes a practice lay-up and signed off with Just Do It.