QUIET

TitleQUIET
BrandHAIER
Product / ServiceWASHING MACHINE
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantDRAFTFCB Shanghai, CHINA
Entrant Company:DRAFTFCB Shanghai, CHINA
Advertising Agency:DRAFTFCB Shanghai, CHINA
Production Company:RED SOCIETY FILMS Taipei, CHINESE TAIPEI

Credits

Chief Creative OfficerPoh Hweebeng
Executive Creative DirectorPoh Hweebeng
Creative DirectorShea Kar Leong/Ben Lai
CopywriterShea Kar Leong
Agency ProducerMo Chan
Account SupervisorDa Hai Liu
Art DirectorBen Lai

Brief Explanation

Haier Casarte Washing Machine is a high end product line targeted at white collar women living in teir one cities in China. In their mind, imported brands matched their image & life style better. To overcome the image hurdle, this TVC is to create an empathy within our targets. Our Creative solution is to reflect high quality lifestyle through product technology "quietness". Only in total quietness, one can hear the fine details in life.