| Title | EECO LAUNCH |
| Brand | MARUTI SUZUKI INDIA |
| Product / Service | EECO CAR |
| Category | A08. Cars & Automotive Services |
| Entrant | DENTSU CREATIVE IMPACT INDIA New Delhi, INDIA |
| Entrant Company: | DENTSU CREATIVE IMPACT INDIA New Delhi, INDIA |
| Advertising Agency: | DENTSU CREATIVE IMPACT INDIA New Delhi, INDIA |
| Production Company: | KEROSCENE FILMS Mumbai, INDIA |
Credits | |
| Chief Creative Officer | Mr. Gullu Sen |
| Executive Creative Director | Mr. Harish Arora |
| Creative Director | Mr. Manavjit Mohil |
| Copywriter | Mr. Harish Arora/Mr. Devdas Nair/Mr. Jerin George |
| Agency Producer | Keroscene Films Private Limited |
| Advertiser's Supervisor | Maruti Suzuki India Limited |
| Planner | Mr. Kartikeya Srivastava |
| Account Manager | Ms. Divya Nailwal Khulbe |
| Account Supervisor | Mr. Sambit Burman |
| Director | Rajesh Saathi |
| Producer | Harish Nambiar |
| Editor | Ravindra R/Famous Studios |
| Sound Design/Arrangement | Darshan V G/Gaurav Chopra |
| Music Artist/Title | Sanjeev Wadhwani |
| Animation | Vaibhav Kumaresh/Vaibhav Studios |
| Art Director | Mr. Manavjit Mohil/Mr. Daljeet Singh/Ms. Momina Noor |
| Post Production | Famous Studios |
Since EECO is a family car, we created unique family for EECO and the TVCs are slices of life of this family with car. It opens on members of EECO family eagerly waiting for car to arrive. Father of the family drives home the car and everyone in family checks out the car even the talking pet dog. There is a humorous exchange as they all select their seats and finally sit in to go for their first drive. During the drive they all talk about the various features of the car including those in their repartee with each other.