| Title | LETTERBOX |
| Brand | BOH PLANTATIONS |
| Product / Service | BOH TEA |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company: | M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA |
| Advertising Agency: | M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA |
| Production Company: | TIGERTIGER POST Petaling Jaya, MALAYSIA |
Credits | |
| Executive Creative Director | Henry Yap |
| Copywriter | Donevan Chew |
| Agency Producer | Evelynn Tan |
| Account Manager | Nicholas Leong/Farrah Harith Mcpherson |
| Director | Eric Yap |
| Producer | Nabila Elme |
| Animation | Shaun Quah (3d) |
| Art Director | Ken Lee |
| Post Production | Tigertiger Post Sn Bhd |
The cinemascope which is naturally present when movies are converted to fit other screens is made to mimic eyelids which are struggling to stay open on an old, boring movie. The closing of the cinemascope is finally stopped by a Boh Tea tab, dramatizing the effectiveness of Boh Tea in keeping you awake.