SHOCK LAGA KYA

TitleSHOCK LAGA KYA
BrandHAVELLS INDIA
Product / ServiceELECTRIC APPLIANCE
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantMOTIVATOR Gurgaon, INDIA
Entrant Company:MOTIVATOR Gurgaon, INDIA
Advertising Agency:MOTIVATOR Gurgaon, INDIA
Production Company:INTERACTIVE TELEVISION New Delhi, INDIA

Credits

Chief Creative OfficerSundeep Sharma
Executive Creative DirectorSunny Vohra
Creative DirectorAjay Mehta
PlannerManish Sharma
Account SupervisorB K Raman

Brief Explanation

India being a diversified country, it’s very difficult to bring the entire nation under one umbrella, but there are two things that dominate the Indian population, CRICKET and BOLLYWOOD! It is by choice and the willingness to spend money, people turn up in cinema hall to watch a particular movie and they expect full value for their money. Viewers in the theater were caught off guard the moment they realized that the censor certificate that was there on the screen was not of the movie that they had come for, it was instead different from the movie they have opted for and paid for, this brought the element of SHOCK in their mind that how come there can be a blunder of this scale in a reputed and a leading multiplex until the screen revealed the slide of Havells Shock Laga Kya( Did u get a Shock)? Premium status being achieved as is evidenced in the value growth of over 20%.No loss of market share which has grown by 7 % from 33 to 40%. Distribution outlets increased by 15%.Today SHOCK LAGA KYA has become a catch phrase and synonymous with shocking/surprising moments.