Title | SHOCK LAGA KYA |
Brand | HAVELLS INDIA |
Product / Service | ELECTRIC APPLIANCE |
Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
Entrant | MOTIVATOR Gurgaon, INDIA |
Entrant Company: | MOTIVATOR Gurgaon, INDIA |
Advertising Agency: | MOTIVATOR Gurgaon, INDIA |
Production Company: | INTERACTIVE TELEVISION New Delhi, INDIA |
Credits | |
Chief Creative Officer | Sundeep Sharma |
Executive Creative Director | Sunny Vohra |
Creative Director | Ajay Mehta |
Planner | Manish Sharma |
Account Supervisor | B K Raman |
India being a diversified country, it’s very difficult to bring the entire nation under one umbrella, but there are two things that dominate the Indian population, CRICKET and BOLLYWOOD! It is by choice and the willingness to spend money, people turn up in cinema hall to watch a particular movie and they expect full value for their money. Viewers in the theater were caught off guard the moment they realized that the censor certificate that was there on the screen was not of the movie that they had come for, it was instead different from the movie they have opted for and paid for, this brought the element of SHOCK in their mind that how come there can be a blunder of this scale in a reputed and a leading multiplex until the screen revealed the slide of Havells Shock Laga Kya( Did u get a Shock)? Premium status being achieved as is evidenced in the value growth of over 20%.No loss of market share which has grown by 7 % from 33 to 40%. Distribution outlets increased by 15%.Today SHOCK LAGA KYA has become a catch phrase and synonymous with shocking/surprising moments.