| Title | THE LOST |
| Brand | ALFINE |
| Product / Service | ESTHE WAM |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | OGILVY & MATHER JAPAN Tokyo, JAPAN |
| Entrant Company: | OGILVY & MATHER JAPAN Tokyo, JAPAN |
| Advertising Agency: | OGILVY & MATHER JAPAN Tokyo, JAPAN |
| Production Company: | MONSTER ULTRA Tokyo, JAPAN |
Credits | |
| Creative Director | Takuya Matsuo |
| Copywriter | Hono Nakano |
| Director | Shinji Hamasaki |
| Producer | Takuji Mizuno |
| Editor | Wataru Ichikawa/Shuichi Ono |
| Lighting | Shuhei Umene |
| Other Credits | Art: Keiji Yoshinuma |
In a park, a woman is looking for something. When her boyfriend asks her what she's looking for, she says "My eyebrow." She finds it and happily puts it onto her face when a middle-aged woman appears from the side to claim that the eyebrow is hers. This idea communicates that Esthe Wam recommends cosmetic eyebrow tattoo to prevent eyebrows from "falling off." (In Japanese, when eyebrow liners fade off, we use the expression"fall off.")