GLASS

TitleGLASS
BrandCOLGATE-PALMOLIVE
Product / ServiceNUTRIMILK SOAP
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantY&R Hong Kong, HONG KONG
Entrant Company:Y&R Hong Kong, HONG KONG
Advertising Agency:Y&R Hong Kong, HONG KONG
Production Company:PHENOMENA Bangkok, THAILAND

Credits

Executive Creative DirectorTan Shen Guan
Creative DirectorJeff Clulow
Agency ProducerWilliam Yeh
DirectorSurapong Ploensang

Brief Explanation

Synopsis: While watching what we think is a glass filled with milk, we are reminded of the wholesome nutritional qualities of milk. A hand enters shot and removes a bar of white soap from behind the glass, revealing that the glass was empty all along. We end on the bar of soap lying beside the empty glass as we hear the line...' Palmolive Nutrimilk. Nutrition for skin'.