Title | MULTIPLE KIDS |
Brand | COLGATE-PALMOLIVE |
Product / Service | TOOTHPASTE |
Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
Entrant | Y&R Hong Kong, HONG KONG |
Entrant Company: | Y&R Hong Kong, HONG KONG |
Advertising Agency: | Y&R Hong Kong, HONG KONG |
Production Company: | UNITEL PRODUCTIONS Makati City, THE PHILIPPINES |
Credits | |
Executive Creative Director | Tan Shen Guan |
Creative Director | Jeff Clulow |
Agency Producer | Michelle Tan |
Director | Mike Alcazaran |
Editor | Edit Point |
This commercial features a group of children who are attempting to answer the question 'what happens when you get cavities?' Their responses are colourful and imaginative. A series of captions now tell us that cavities affect 9 out of 10 Filipino children and that Colgate provides Maximum Cavity Protection.