SHIRT

TitleSHIRT
BrandCARITAS MANILA
Product / ServiceDONATION APPEAL
CategoryA16. Public Service, Charity & Fund Raising
EntrantDDB DM9JAYMESYFU Makati City, THE PHILIPPINES
Entrant Company:DDB DM9JAYMESYFU Makati City, THE PHILIPPINES
Advertising Agency:DDB DM9JAYMESYFU Makati City, THE PHILIPPINES
Production Company:STRAIGHT SHOOTERS MEDIA Makati City, THE PHILIPPINES

Credits

Chief Creative OfficerMerlee Jayme
Executive Creative DirectorEugene Demata
Creative DirectorMerlee Jayme/Eugene Demata/Jerry Hizon
CopywriterMark Ibaviosa
Agency ProducerTanya Blay
Account ManagerJunette Laxamana/Ina Vargas
DirectorYam Laranas
ProducerRuth Colacion
Art DirectorApol Sta. Maria
Post ProductionUnderground Logic
Other CreditsColorist: Aurie Anden Talents: Diego Alcudia/Jacob Hizon

Brief Explanation

Segunda Mana is a play on the words "segunda mano" which means second hand and "mana" which literally means to inherit. Established a few years ago, it constitutes the fund raising arm of Caritas Manila which deals specifically with donations in kind. These are resold to the public and the proceeds benefit the different programs for the poor. This year, Caritas Manila focused their efforts on kids, hoping to instill the virtue of charity at an early age.