| Title | CHOICES |
| Brand | MARUTI SUZUKI INDIA |
| Product / Service | RITZ CAR |
| Category | A08. Cars & Automotive Services |
| Entrant | DENTSU CREATIVE IMPACT INDIA New Delhi, INDIA |
| Entrant Company: | DENTSU CREATIVE IMPACT INDIA New Delhi, INDIA |
| Advertising Agency: | DENTSU CREATIVE IMPACT INDIA New Delhi, INDIA |
| Production Company: | KISS FILMS Gurgaon, INDIA |
Credits | |
| Executive Creative Director | Kunal Gill |
| Creative Director | Sunayna Sabharwal |
| Copywriter | Sunayna Sabharwal |
| Advertiser's Supervisor | B. Vivek/Pallavi Khare |
| Planner | Kartikeya Srivastava |
| Account Manager | Hitesh Chhabra |
| Account Supervisor | Sambit Burman |
| Director | Joachim Nielson |
| Producer | Dalbir Singh |
| Music Artist/Title | Tarun Sahni |
| Art Director | Avinash Chauhan |
The Core Concept of the campaign revolves around “Trade-offs” we make in life. We used the universal insight that in life we are always at cross-roads when it comes to making choices and in the process, choosing one thing over another can leave us feeling compromised. This human truth of the this-or-that game led to the birth of the “Why choose” thought for the brand, i.e. taking the trouble out of the car-buying choice and making the car-buying decision easier.