SHOPPING

TitleSHOPPING
BrandULTRAJAYA MILK INDUSTRY
Product / ServiceMILK
CategoryA01. Food Products
EntrantMERAH PUTIH PARIWARA - FLYING GIRAFFE Jakarta, INDONESIA
Entrant Company:MERAH PUTIH PARIWARA - FLYING GIRAFFE Jakarta, INDONESIA
Advertising Agency:MERAH PUTIH PARIWARA - FLYING GIRAFFE Jakarta, INDONESIA
Production Company:GAMA PRATAMA Jakarta, INDONESIA

Credits

Executive Creative DirectorDigby Ghosh
CopywriterDita
Agency ProducerAri Cahyadi
Advertiser's SupervisorSanfrandy
Account ManagerVega Gupta
Account SupervisorFino Pramudito
DirectorIsaac Wee
ProducerCisca Dihita
EditorRino Gautama - Vhq Jakarta
Sound Design/ArrangementRonald Parinsi - Egg Production
Music Artist/TitleHebat Fatahillah - Egg Production
AnimationIwan - Epix
Art DirectorHenry Adhytia/Digby Ghosh
LightingTeoh Gayhian
Post ProductionVhq Jakarta

Brief Explanation

The Shopping Ultra Milk is UHT processed pure liquid cow’s milk. Ultra Milk does not contain any artificial ingredients. The Regulatory Board of Food and Medicine of Indonesia, BPOM, do not allow UHT milk to claim that it is pure milk in spoken or written form. The client wanted to communicate that, Ultra Milk is pure, fresh cow’s milk. SYNOPSIS A young man in the car park of a shopping mall gets down from his car. As he turns he is caught completely off guard seeing a woman walking past, pushing her shopping trolley with a ruminating cow on it…he has actually mistaken the Ultra Packs, as the cow… because Ultra Milk is so pure and fresh that it’s like putting a cow in your shopping trolley.