Title | SHOPPING |
Brand | ULTRAJAYA MILK INDUSTRY |
Product / Service | MILK |
Category | A01. Food Products |
Entrant | MERAH PUTIH PARIWARA - FLYING GIRAFFE Jakarta, INDONESIA |
Entrant Company: | MERAH PUTIH PARIWARA - FLYING GIRAFFE Jakarta, INDONESIA |
Advertising Agency: | MERAH PUTIH PARIWARA - FLYING GIRAFFE Jakarta, INDONESIA |
Production Company: | GAMA PRATAMA Jakarta, INDONESIA |
Credits | |
Executive Creative Director | Digby Ghosh |
Copywriter | Dita |
Agency Producer | Ari Cahyadi |
Advertiser's Supervisor | Sanfrandy |
Account Manager | Vega Gupta |
Account Supervisor | Fino Pramudito |
Director | Isaac Wee |
Producer | Cisca Dihita |
Editor | Rino Gautama - Vhq Jakarta |
Sound Design/Arrangement | Ronald Parinsi - Egg Production |
Music Artist/Title | Hebat Fatahillah - Egg Production |
Animation | Iwan - Epix |
Art Director | Henry Adhytia/Digby Ghosh |
Lighting | Teoh Gayhian |
Post Production | Vhq Jakarta |
The Shopping Ultra Milk is UHT processed pure liquid cow’s milk. Ultra Milk does not contain any artificial ingredients. The Regulatory Board of Food and Medicine of Indonesia, BPOM, do not allow UHT milk to claim that it is pure milk in spoken or written form. The client wanted to communicate that, Ultra Milk is pure, fresh cow’s milk. SYNOPSIS A young man in the car park of a shopping mall gets down from his car. As he turns he is caught completely off guard seeing a woman walking past, pushing her shopping trolley with a ruminating cow on it…he has actually mistaken the Ultra Packs, as the cow… because Ultra Milk is so pure and fresh that it’s like putting a cow in your shopping trolley.