| Title | 20 PESOS |
| Brand | BAYAN TELECOMMUNICATIONS |
| Product / Service | TELECOMMUNICATIONS |
| Category | A14. Commercial Public Services |
| Entrant | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
| Entrant Company: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
| Advertising Agency: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
| Production Company: | POSTMANILA Makati City, THE PHILIPPINES |
Credits | |
| Chief Creative Officer | David Guerrero |
| Executive Creative Director | David Guerrero/Joel Limchoc/Simon Welsh |
| Creative Director | Brandie Tan/Tin Sanchez |
| Copywriter | Algy Sharman/David Guerrero |
| Agency Producer | Jing Abellera |
| Advertiser's Supervisor | John V. Rojo |
| Planner | Cristina Buenaventura |
| Account Manager | Eric Oandasan |
| Account Supervisor | Ombet Traspe |
| Director | Joel Limchoc |
| Art Director | Al Brown |
Bayan Business is the business divison of Bayan Telecoms. It specializes in telecom solutions for small and medium sized businesses in the Philippines. So the strategy for this campaign was to encourage even relatively small businesses to think big. In this TV spot we follow the journey of a small boy who finds just 20 pesos on the street, and instead of just spending it on an ice cream he thinks big and turns it into a brand new bike. The message: ‘You are never small to think big’