Title | EYE |
Brand | NIN JIOM MEDICINES MANUFACTORY |
Product / Service | COOLMATE |
Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
Entrant | LEO BURNETT Hong Kong, HONG KONG |
Entrant Company: | LEO BURNETT Hong Kong, HONG KONG |
Advertising Agency: | LEO BURNETT Hong Kong, HONG KONG |
Production Company: | MUM FILMS Bangkok, THAILAND |
Credits | |
Chief Creative Officer | Eddie Booth |
Executive Creative Director | Connie Lo |
Creative Director | Michael Yuen |
Copywriter | Ada Chan |
Agency Producer | Isa Wai |
Advertiser's Supervisor | Bill Tse |
Account Manager | Emmie Tse |
Account Supervisor | Margaret Chan |
Director | Suthon Petchsuwan |
Editor | Songask Visittipackdeekun/Mum Films Co./Ltd |
Music Artist/Title | Terdsak Janpan |
Art Director | Gary Chan |
Lighting | Rattakarn Srithavatchai |
Nin Jiom is a brand with strong heritage and credibility but the brand image has become old-fashioned over the years. With the launch of Coolmate, it aims to reinforce its brand position and target a younger group of target audience. The product offers a complete solution for heatiness and neutralize the heat that has been accumulated inside the body. We used Godzilla which represents the inner heatiness and also to create appeal for younger audience. The story line is based on the insight of embarrassed moment happening between a lovely couple due to heatiness syndrome.