EYE

TitleEYE
BrandNIN JIOM MEDICINES MANUFACTORY
Product / ServiceCOOLMATE
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantLEO BURNETT Hong Kong, HONG KONG
Entrant Company:LEO BURNETT Hong Kong, HONG KONG
Advertising Agency:LEO BURNETT Hong Kong, HONG KONG
Production Company:MUM FILMS Bangkok, THAILAND

Credits

Chief Creative OfficerEddie Booth
Executive Creative DirectorConnie Lo
Creative DirectorMichael Yuen
CopywriterAda Chan
Agency ProducerIsa Wai
Advertiser's SupervisorBill Tse
Account ManagerEmmie Tse
Account SupervisorMargaret Chan
DirectorSuthon Petchsuwan
EditorSongask Visittipackdeekun/Mum Films Co./Ltd
Music Artist/TitleTerdsak Janpan
Art DirectorGary Chan
LightingRattakarn Srithavatchai

Brief Explanation

Nin Jiom is a brand with strong heritage and credibility but the brand image has become old-fashioned over the years. With the launch of Coolmate, it aims to reinforce its brand position and target a younger group of target audience. The product offers a complete solution for heatiness and neutralize the heat that has been accumulated inside the body. We used Godzilla which represents the inner heatiness and also to create appeal for younger audience. The story line is based on the insight of embarrassed moment happening between a lovely couple due to heatiness syndrome.