DOG AND MONKEY

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TitleDOG AND MONKEY
BrandDOGGY MAN H.A.CO.,LTD.
Product / ServicePETSTECT PLUS
CategoryA07. Miscellaneous
EntrantDAIKO ADVERTISING Osaka, JAPAN
Entrant Company:DAIKO ADVERTISING Osaka, JAPAN
Advertising Agency:DAIKO ADVERTISING Osaka, JAPAN
Production Company:TOEI COMMERCIAL FILM CO. Osaka, JAPAN

Credits

Creative DirectorJunichi Nakamura
CopywriterJunichi Nakamura
PlannerJunichi Nakamura/Yoshiko Yato/Mariko Kita/Masahiko Nomura/Hiroshi Uchida
Account SupervisorYuichiro Numata/Kazuaki Hirayama
DirectorMasahiko Nomura
ProducerShigeki Fujita/Sadao Kida
EditorMiyuki Uchino(Aogumi Inc.)
Sound Design/ArrangementTomohiro Niiyama
Art DirectorJunichi Nakamura/Masako Tokoro

Brief Explanation

#Objective We would like to appeal the effect of the flea protection as well as the additional point of mosquito repellent. #Target Audience Pet owners who are conscious of pet's hygiene management and healthcare. #Concept A Japanese phrase of "a relationship between dogs and monkeys" is equivalent to a English idiom "like cats and dogs". We aimed to make a strong impresstion of the product by showing the nice relation between them which is opposite situation we anticipate.