Title | GOING BACKWARDS |
Brand | DANAMON BANK |
Product / Service | SAVINGS |
Category | A12. Financial Products & Services |
Entrant | EURO RSCG ADWORK Jakarta, INDONESIA |
Entrant Company: | EURO RSCG ADWORK Jakarta, INDONESIA |
Advertising Agency: | EURO RSCG ADWORK Jakarta, INDONESIA |
Production Company: | JAKARTA PELANGI PRODUCTIONS Jakarta, INDONESIA |
Credits | |
Executive Creative Director | Ndang Sutisna |
Creative Director | Chandra Lukito |
Copywriter | Ndang Sutisna/Chandra Lukito |
Agency Producer | Yulia Sutanmakmur |
Director | Angga |
Producer | Yulia Sutanmakmur |
Sound Design/Arrangement | Arul |
Art Director | Chandra Lukito |
The proposal "stop smoking, start saving" is quite new yet powerful to make our target audience rethink about their priorities and their family future. The execution is also unique and raise their curiosity, The audience will follow where the child go until the end of commercial and after they read our message, it wiill make them think about it. The ambience is real and relate to them so they can easily project themselves with the child and father in the commercial.