| Title | LOLLIPOP |
| Brand | CHINA MERCHANTS BANK |
| Product / Service | I MONEY |
| Category | A12. Financial Products & Services |
| Entrant | NEWSUN/JWT ADVERTISING Guangzhou, CHINA |
| Entrant Company: | NEWSUN/JWT ADVERTISING Guangzhou, CHINA |
| Advertising Agency: | NEWSUN/JWT ADVERTISING Guangzhou, CHINA |
| Production Company: | PURE FILM PRODUCTION Shanghai, CHINA |
Credits | |
| Chief Creative Officer | Murphy Chou |
| Creative Director | Murphy Chou/Yu Sun |
| Copywriter | Murphy Chou/Yu Sun/Jingning Ma/Zhingming Duan |
| Agency Producer | Dong Li |
| Advertiser's Supervisor | Jianfeng Jin |
| Planner | Murphy Chou/Cobe Liu |
| Account Supervisor | Cobe Liu |
| Director | He Lai |
| Producer | Gary Ho |
| Sound Design/Arrangement | Mix Studio |
| Art Director | Jess Chan/Leo Cai/Shanqin Yin |
| Post Production | 8g Postproduction Studio |
Shows a child, buying lollipops that are on special offer for his friends and making a good profit-a free lollipop for himself.