FACE-OFF

TitleFACE-OFF
BrandSAMSUNG ELECTRONICS
Product / ServiceCHAMP MOBILE PHONE
CategoryA04. Consumer Electronics
EntrantCHEIL WORLDWIDE Seoul, KOREA
Entrant Company:CHEIL WORLDWIDE Seoul, KOREA
Advertising Agency:CHEIL WORLDWIDE Seoul, KOREA
Production Company:KOJAK FILMS Johannesburg, SOUTH AFRICA

Credits

Executive Creative DirectorAlistair Wood
Account ManagerKelly Kim
DirectorGraham Rose
ProducerLeeseok Kim
Sound Design/ArrangementAudio Lab
Art DirectorJihoon Park
Post ProductionMercury

Brief Explanation

In a plaza, a beautiful woman and man is walking on the street. 2 men drinking coffee notice the couple for they are all acquaintances. The woman smiles and continues to walk by. The hero uses the Champ mobile phone to send a message through Facebook. The other man (competitor) is left still scrolling through his phone book. Therefore, the hero became a champ by using the Champ mobile phone.