Title | FACE-OFF |
Brand | SAMSUNG ELECTRONICS |
Product / Service | CHAMP MOBILE PHONE |
Category | A04. Consumer Electronics |
Entrant | CHEIL WORLDWIDE Seoul, KOREA |
Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
Advertising Agency: | CHEIL WORLDWIDE Seoul, KOREA |
Production Company: | KOJAK FILMS Johannesburg, SOUTH AFRICA |
Credits | |
Executive Creative Director | Alistair Wood |
Account Manager | Kelly Kim |
Director | Graham Rose |
Producer | Leeseok Kim |
Sound Design/Arrangement | Audio Lab |
Art Director | Jihoon Park |
Post Production | Mercury |
In a plaza, a beautiful woman and man is walking on the street. 2 men drinking coffee notice the couple for they are all acquaintances. The woman smiles and continues to walk by. The hero uses the Champ mobile phone to send a message through Facebook. The other man (competitor) is left still scrolling through his phone book. Therefore, the hero became a champ by using the Champ mobile phone.