Title | TITANIC CRUSOE |
Brand | NATIONAL LIBRARY BOARD |
Product / Service | NATIONAL LIBRARY BOOK EXCHANGE EVENT 2010 |
Category | A10. Sports, Entertainment, Travel & Leisure |
Entrant | DDB SINGAPORE, SINGAPORE |
Entrant Company: | DDB SINGAPORE, SINGAPORE |
Advertising Agency: | DDB SINGAPORE, SINGAPORE |
Production Company: | GAIA FILMS Singapore, SINGAPORE |
Credits | |
Chief Creative Officer | Neil Johnson |
Executive Creative Director | Joji Jacob |
Creative Director | Thomas Yang |
Copywriter | Vinod Savio |
Agency Producer | Daphne Ng |
Account Supervisor | Rowena Bhagchandani |
Director | Francis Tan |
Producer | Daphne Ng |
Editor | Gaia Films |
Sound Design/Arrangement | Gaia Films |
Music Artist/Title | Gaia Films |
Animation | Gaia Films |
Art Director | Sham Nassar |
Post Production | Gaia Films |
As a reader, the biggest joy is in never running out of books to read. A carrot we used in getting readers to part with their old favourites at the book exchange. The proposition that stemmed from this insight: Give your old books a new beginning. We brought this thought to life through TV, print and posters. The TV commercial dramatised the benefit by illustrating a classic mash-up. We showed how the tragic tale of Titanic had the potential to turn into the adventurous story of Robinson Crusoe at the book exchange.