HOPE

TitleHOPE
BrandMcDONALD'S JAPAN
Product / ServiceRONALD McDONALD'S HOUSE
CategoryA16. Public Service, Charity & Fund Raising
EntrantBEACON COMMUNICATIONS Tokyo, JAPAN
Entrant Company:BEACON COMMUNICATIONS Tokyo, JAPAN
Advertising Agency:BEACON COMMUNICATIONS Tokyo, JAPAN
Production Company:ONION Tokyo, JAPAN

Credits

Creative DirectorTomokatsu Takayama
CopywriterMasayuki Tanaka
Agency ProducerToshiji Kimura/Takeshi Sugimoto
Advertiser's SupervisorMr. Hiroaki Okano
PlannerHiroko Matsuo/Takuro Amada
Account ManagerMark Blears (Gad)
Account SupervisorKo Yamura/Hiroko Yamaura
Art DirectorTomosuke Furukawa

Brief Explanation

This film captures the heartfelt generosity of little children. 264,223 origami cranes, the traditional symbol of healing in Japan, were created to show their support for the seriously children of the Ronald McDonald House. “Warm hearts (or notes of love and hope) ” were written on each origami crane, and then collectively transformed into one huge crane to be delivered to Ronald McDonald House, a facility near hospitals where sick children can stay with their families.