| Title | 1 SPOT |
| Brand | FEDEX |
| Product / Service | FEDEX EXPRESS |
| Category | A13. Business Equipment & Services |
| Entrant | BBDO CHINA Shanghai, CHINA |
| Entrant Company: | BBDO CHINA Shanghai, CHINA |
| Advertising Agency: | BBDO CHINA Shanghai, CHINA |
| Production Company: | FLYCOOL Shanghai, CHINA |
Credits | |
| Chief Creative Officer | Leong Wai Foong |
| Executive Creative Director | Andrew Lok |
| Creative Director | Yohan Si |
| Copywriter | Andrew Lok/Yohan Si |
| Art Director | Yohan Si/Andrew Lok |
We inserted three 1-second FedEx ads in between other commercials during an ad break. Our three ads each declared succinctly with three different one-word headlines written in Chinese: Fast/Swift/Quick