Title | SPACE |
Brand | PEPSI |
Product / Service | PEPSI MINI |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | BBDO CHINA Shanghai, CHINA |
Entrant Company: | BBDO CHINA Shanghai, CHINA |
Advertising Agency: | BBDO CHINA Shanghai, CHINA |
Production Company: | THW CREATIVE PRODUCTION Shanghai, CHINA |
Credits | |
Chief Creative Officer | Leong Wai Foong |
Executive Creative Director | Andrew Lok |
Creative Director | Yohan Si |
Copywriter | Andrew Lok |
Agency Producer | Grace Yu |
Account Supervisor | Fiona Lam |
Art Director | Andrew Lok/Alex Xie |
Female office workers in Shanghai enjoy sweet soda, but find the normal 600ml serving (they don't drink from cans, they like the resealable bottle) not portable enough for their mobile lifestyles. Showcase the petite Pepsi Mini to white-collar females by linking our product's portability to a uniquely female possession, their handbags, in a dramatic fashion. Pepsi Mini now has a cult following among female office workers, who liken it to the "cute things" they decorate their office work-spaces with.