Title | MR. TONGUE |
Brand | KONEW FINANCIAL EXPRESS |
Product / Service | LOAN SERVICE |
Category | A12. Financial Products & Services |
Entrant | DENTSU HONG KONG, HONG KONG |
Entrant Company: | DENTSU HONG KONG, HONG KONG |
Advertising Agency: | DENTSU HONG KONG, HONG KONG |
Production Company: | OFF-LO-HI Hong Kong, HONG KONG |
Credits | |
Executive Creative Director | Albert Wong |
Creative Director | Nathan Lin |
Copywriter | Anne Lam |
Agency Producer | Elisa Leung |
Account Supervisor | Barbara Chan |
Director | Alfred Hau |
Producer | Angelina Lai |
Editor | Henry Yim Of Ping Pong |
Sound Design/Arrangement | Lois Kwok Of Play Music |
Art Director | Murphy Siu/Dick Ng |
Post Production | Wee Wee Production |
There are many loan and financial companies in the market selling different loan services and debt settlement with different level of advertising, in terms of message and execution. In view of this, the target audience feel very confuse about the communication. To create a clear positioning for Konew Financial Express by delivering the unique message ‘provides the quickest mortgage loan service for those who need the money immediately’ to our target audience.