MR. TONGUE

TitleMR. TONGUE
BrandKONEW FINANCIAL EXPRESS
Product / ServiceLOAN SERVICE
CategoryA12. Financial Products & Services
EntrantDENTSU HONG KONG, HONG KONG
Entrant Company:DENTSU HONG KONG, HONG KONG
Advertising Agency:DENTSU HONG KONG, HONG KONG
Production Company:OFF-LO-HI Hong Kong, HONG KONG

Credits

Executive Creative DirectorAlbert Wong
Creative DirectorNathan Lin
CopywriterAnne Lam
Agency ProducerElisa Leung
Account SupervisorBarbara Chan
DirectorAlfred Hau
ProducerAngelina Lai
EditorHenry Yim Of Ping Pong
Sound Design/ArrangementLois Kwok Of Play Music
Art DirectorMurphy Siu/Dick Ng
Post ProductionWee Wee Production

Brief Explanation

There are many loan and financial companies in the market selling different loan services and debt settlement with different level of advertising, in terms of message and execution. In view of this, the target audience feel very confuse about the communication. To create a clear positioning for Konew Financial Express by delivering the unique message ‘provides the quickest mortgage loan service for those who need the money immediately’ to our target audience.