Brief Explanation

Yakult is a famous product in Hong Kong and its benefits are well- known to the consumers. Since the beverage market is getting more and more competitive, and drinks claimed to be "healthy" are increasing in numbers, Yakult has to consolidate its market share by creating a "need" of the product in the hearts of its consumers, besides the usual objective of building a healthy, light-hearted and humourous image. We have chosen to communicate the unique benefit of Yakult, Live Lactobacillus, to the consumers. By using humourous and unexpected storyline and execution, the commercial is impressive, and helps to reinforce the benefit of Yakult.