NATURE'S PICK

TitleNATURE'S PICK
BrandULTRAJAYA MILK INDUSTRY & TRADING COMPANY
Product / ServiceTEH KOTAK DRINK
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantTCP-TBWA Jakarta, INDONESIA
Entrant Company:TCP-TBWA Jakarta, INDONESIA
Advertising Agency:TCP-TBWA Jakarta, INDONESIA
Production Company:OMNI FILM Jakarta, INDONESIA

Credits

Creative DirectorWahyu Kentjana/Judhy Ori Pertiwi
CopywriterAnggia Riani
Agency ProducerArie Cahyadi
Advertiser's SupervisorSanfrandy Tanu
PlannerBellamia Agustina
Account ManagerChristine Wasananingrum/Melly Ibrahim
DirectorKenny Bennedict
ProducerRani Rauf
EditorDap
Sound Design/ArrangementZein-Imaginex
Art DirectorRichard Atmadja/Senno Pidiarko/Ardi Kanaka
Post ProductionDap

Brief Explanation

Nature’s Pick Synopsis In a tea plantation, a farmer was picking tea leaves. A crisp sound of a freshly picked tea leave was heard. As she threw the leaves to the basket on her back, a small ‘thump’ was heard. She threw another tea leave to the basket and another ‘thump’ was heard. When the camera turned to her back, it was revealed that the basket was filled with Teh Kotak. She picked another tea leave and when it was thrown to the basket, it was a Teh Kotak. SUPER: Nature’s Pick