| Title | FRIENDS |
| Brand | QTV |
| Product / Service | DRINK DRIVING AWARENESS |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | ADVANTAGE ADVERTISING Jakarta, INDONESIA |
| Entrant Company: | ADVANTAGE ADVERTISING Jakarta, INDONESIA |
| Advertising Agency: | ADVANTAGE ADVERTISING Jakarta, INDONESIA |
| Production Company: | SEVEN SUNDAY FILMS Jakarta, INDONESIA |
Credits | |
| Chief Creative Officer | - |
| Executive Creative Director | Rajesh Menon |
| Creative Director | - |
| Copywriter | Rajesh Menon |
| Agency Producer | Fitri Mohede |
| Advertiser's Supervisor | - |
| Planner | - |
| Account Manager | - |
| Account Supervisor | - |
| Director | Jon Gwyther |
| Producer | Rachel Srisumarsih/Stephanie Ho |
| Editor | G1 Post |
| Sound Design/Arrangement | - |
| Music Artist/Title | Little Audio |
| Animation | - |
| Art Director | Wang Zhi Liang |
| Lighting | Arief Pribady |
| Post Production | - |
| Other Credits | - |
The ad drives home the dangers of drinking and driving - an activity that is which is increasingly becoming more common in Jakarta amongst young, trendy professionals having a night out. Rather than lecture to drinkers on the dangers of drunk driving, the story shifts the onus of responsibility onto the friends of the drunk driver by posing the question : if you know your friend is drunk and yet let him risk driving, isn’t it the same as killing him yourself?