| Title | I CAN |
| Brand | SINGAPORE YOUTH OLYMPIC GAMES ORGANISING COMMITTEE |
| Product / Service | YOUTH OLYMPIC GAMES 2010 |
| Category | A10. Sports, Entertainment, Travel & Leisure |
| Entrant | McCANN ERICKSON SINGAPORE, SINGAPORE |
| Entrant Company: | McCANN ERICKSON SINGAPORE, SINGAPORE |
| Advertising Agency: | McCANN ERICKSON SINGAPORE, SINGAPORE |
| Production Company: | SALT FILMS Singapore, SINGAPORE |
Credits | |
| Executive Creative Director | Farrokh Madon |
| Creative Director | Goh Wee Kim |
| Copywriter | Parixit Bhattacharya |
| Agency Producer | Charmaine Wong |
| Advertiser's Supervisor | Alice Tan |
| Planner | Sakura Irie |
| Account Manager | Carryn Francis/Ellen Tan |
| Account Supervisor | Lena Liew/Pim Pritsangkul/Hoong Yun Peng |
| Director | Desmond Tan (Salt Films) |
| Producer | Michelle Tan (Salt Films) |
| Editor | Pang Wei Fong |
| Sound Design/Arrangement | Evan Roberts (The Gunnery) |
| Music Artist/Title | Ben Rosen (The Gunnery) |
| Animation | Freddie Coles (Black Magic Design) |
| Art Director | Goh Wee Kim/Ang Sheng Jin |
| Lighting | Chin Chen Fong |
| Post Production | Black Magic Design |
| Other Credits | Koh Say Chong - Executive Producer/Adrian Ooi - Color Grading/Damien Yang/Keith Seah |
The commercial demonstrates the Power of Youth by contrasting what society thinks youth can't do with the big things that youth can achieve.