Title | PUTPOCKET |
Brand | LG ELECTRONICS |
Product / Service | GD880 MOBILE PHONE |
Category | A04. Consumer Electronics |
Entrant | BBH CHINA Shanghai, CHINA |
Entrant Company: | BBH CHINA Shanghai, CHINA |
Advertising Agency: | BBH CHINA Shanghai, CHINA |
Production Company: | @radical.media New York, USA |
Credits | |
Executive Creative Director | Johnny Tan/Steve Elrick |
Copywriter | Yu Kung |
Agency Producer | Krystie Koh/Bettina Feng |
Planner | Vicky Keithroach |
Account Supervisor | Joanne Liu |
Director | McCoubrey Brothers - Pete McCoubrey/Luke McCoubrey |
Producer | Production Producer: Gregg Carlesimo/Justin Wilkes/Samantha Storr |
Editor | Offline Editor: Ron Patane/Jim Helton/Cy Christensen |
Art Director | Andy Brittain/Kat Bojcuk |
Post Production | Online: Blackmagic Design; Post Producer: Victor Tan; Offline: OutPost Digital |
Other Credits | Production Company: Radical Media New York |
Instead of telling people how ultra compact LG Mini is, LG showed it in a live stunt. LG hired not pickpockets but “putpockets” to slip the phone into the pockets of unsuspecting pedestrians. For real. This was shot live using 7 hidden cameras in a central square in Buenos Aires. LG Mini was so small, nobody caught on. Imagine their surprise when their pockets start to ring and vibrate. LG Mini.