Title | TRAVELLING |
Brand | ACER |
Product / Service | ASPIRE TIMELINEX NOTEBOOK |
Category | A04. Consumer Electronics |
Entrant | Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI |
Advertising Agency: | Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI |
Production Company: | DN PRODUCTION Taipei, CHINESE TAIPEI |
Credits | |
Creative Director | Phil Liu |
Copywriter | Ula Wang |
Account Supervisor | Tony Ku |
Director | Xuan-Ting Li |
Producer | Kate Huang |
Art Director | Heidi Wu |
Acer”, the top 1 brand in PC market, it takes the lead to launch the ULV notebook which has the benefits of “ultra slim, light and long lasting”. Client required the TVC can address directly the consumer needs for the notebook as “a notebook can give me the true freedom of mobility.”. Translation: Less than one inch thick Only 1.83kg 8 hours battery life meets power and performance