TRAVELLING

TitleTRAVELLING
BrandACER
Product / ServiceASPIRE TIMELINEX NOTEBOOK
CategoryA04. Consumer Electronics
EntrantY&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI
Entrant Company:Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI
Advertising Agency:Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI
Production Company:DN PRODUCTION Taipei, CHINESE TAIPEI

Credits

Creative DirectorPhil Liu
CopywriterUla Wang
Account SupervisorTony Ku
DirectorXuan-Ting Li
ProducerKate Huang
Art DirectorHeidi Wu

Brief Explanation

Acer”, the top 1 brand in PC market, it takes the lead to launch the ULV notebook which has the benefits of “ultra slim, light and long lasting”. Client required the TVC can address directly the consumer needs for the notebook as “a notebook can give me the true freedom of mobility.”. Translation: Less than one inch thick Only 1.83kg 8 hours battery life meets power and performance