HAPPY FACTORY

ClientMORINAGA MILK INDUSTRY
ProductCOFFEE
EntrantAOI ADVERTISING PROMOTION Tokyo, JAPAN
Type of EntryTV/Cinema
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
TitleHAPPY FACTORY
Product/ServiceCOFFEE
Entrant Company:AOI ADVERTISING PROMOTION Tokyo, JAPAN
Advertising Agency:HAKUHODO Tokyo, JAPAN
Production Company:AOI ADVERTISING PROMOTION Tokyo, JAPAN

Credits

Creative DirectorMorihiko Hasebe
CopywriterHitoshi Sakamoto
PlannerNana Sudo/Satoshi Sudo/Shohei Goto
DirectorTakeshi Nakamura
ProducerShuichiro Muto/Shinkichi Yokoyama
EditorYasoshima Takayuki/Digital Garden Inc.
Sound Design/ArrangementHajime Yoshizawa
Art DirectorJunichi Kurata
LightingToyotaro Shigemori
Post ProductionDigital Garden Inc.

Brief Explanation

An espresso made with the world's largest espresso machine. It shows people enjoying the work, and their hard work creating the tasteful cup everyday. By making the factory scene an entertainment, it portrays the quality and the genuine feel of it.