Title | MIRROR |
Brand | OLYMPUS KOREA |
Product / Service | PEN CAMERA |
Category | A04. Consumer Electronics |
Entrant | DIAMOND OGILVY Seoul, KOREA |
Entrant Company: | DIAMOND OGILVY Seoul, KOREA |
Advertising Agency: | DIAMOND OGILVY Seoul, KOREA |
Production Company: | DALI PICTURES Seoul, KOREA |
Credits | |
Executive Creative Director | Wain Choi |
Creative Director | Junho Jang |
Copywriter | Yunna Lee |
Agency Producer | Jongkyu Kan |
Director | Changwon Moon |
Art Director | Sungho Bae/Yoori Ahn |
DSLR is very big with a mirror reflection system and only black color. Compared with DSLR, PEN has a Micro Four-thirds system without mirror and white&silver design. So agency developed creatives with 'Mirrorless' and 'Un-black'.