JOHNNY DEPP

TitleJOHNNY DEPP
BrandCHINA CHILDREN & TEENAGERS' FUND
Product / ServiceSMOKING POLLUTION AWARENESS
CategoryA16. Public Service, Charity & Fund Raising
EntrantMcCANN HEALTHCARE CHINA Shanghai , CHINA
Entrant Company:McCANN HEALTHCARE CHINA Shanghai, CHINA
Advertising Agency:McCANN HEALTHCARE CHINA Shanghai, CHINA

Credits

Executive Creative DirectorKevin Lee
Creative DirectorBand Bai
CopywriterAnmy Chen
Account ManagerShook Liang
Art DirectorSong Zhang; Jason Lu

English Translation of Main Headlines

Headline: Children Are Watching Body copy: One of the main causes of adolescent to start their first smoke is from imitation of the smoking scenes from movie or drama. By the chance of World No Tobacco Day (31st of May), we urge to call for the media and movie/drama censor agency to consider restrictions on showing smoking scenes to protect teenagers under 18 years old from "visual smoking pollution".