| Title | RECESSION BUSTER, BAND |
| Brand | UNILEVER ASIA HPC DEVELOPMENT |
| Product / Service | AXE BODY SPRAY/DEODORANT |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | BBH ASIA PAC Singapore, SINGAPORE |
| Entrant Company: | BBH ASIA PAC Singapore, SINGAPORE |
| Advertising Agency: | BBH ASIA PAC Singapore, SINGAPORE |
Credits | |
| Executive Creative Director | Steve Elrick |
| Creative Director | Peter Callaghan |
| Copywriter | Peter Callaghan/Lim Chiao Woon |
| Account Manager | Ara Hampartsoumian |
| Account Supervisor | Emah Zaini |
| Art Director | Joseph Tay |
With the economic downturn on everyone's mind, and men in Singapore feeling the pinch - especially at not being able to shower their girls with the usual luxuries, Axe sends a friendly reminder that there is no need to splurge to get to the " good stuff ". Just spray Axe to enjoy all the benefits.