| Title | STEP OUT OF THE CAT |
| Brand | SHIBAURA INSTITUTE OF TECHNOLOGY |
| Product / Service | SHIBAURA INSTITUTE OF TECHNOLOGY |
| Category | A14. Commercial Public Services |
| Entrant | MASASHI ITO ADVERTISING OFFICE Tokyo, JAPAN |
| Entrant Company: | MASASHI ITO ADVERTISING OFFICE Tokyo, JAPAN |
| Advertising Agency: | SHINKEN-AD Tokyo, JAPAN |
| 2nd Advertising Agency: | MASASHI ITO ADVERTISING OFFICE Tokyo, JAPAN |
Credits | |
| Creative Director | Masashi Ito |
| Copywriter | Masashi Ito |
| Account Manager | Kohei Aramaki |
| Art Director | Masashi Ito |
| Photographer | Wakana Murata |
Step out of the cat, and become a tiger behave like a cat This Japanese phrase means “to behave in a neutral attitude so as not to cause any troubles.” By likening “amateurs” to “cats” and “professionals” to “tigers,” Shibaura Institute of Technology describes that it develops professionals in production.