| Title | AHON POP-UP HOUSE |
| Brand | ADVERTISING BOARD OF THE PHILIPPINES |
| Product / Service | PROJECT AHON |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
| Entrant Company: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
| Advertising Agency: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
Credits | |
| Chief Creative Officer | David Guerrero |
| Executive Creative Director | David Guerrero/Joel Limchoc/Simon Welsh |
| Creative Director | Joel Limchoc/Tin Sanchez/Brandie Tan |
| Copywriter | Peepo David |
| Advertiser's Supervisor | Alex Castro |
| Account Manager | Marion Manalo |
| Account Supervisor | Belay Santillan |
| Art Buyer | Al Salvador |
| Art Director | Dennis Nierra/Brandie Tan/Peepo David |
| Photographer | Paolo Gripo |
| Other Credits | Manny Vailoces; Writer: David Guerrero/Tin Sanchez |
September 26, 2009, Typhoon Ondoy struck Manila, Philippines. 25,259 Filipino families lost their homes. There’s a need to help them rebuild their lives. We collaborated with the entire Philippine advertising and media industries to get the country's biggest advertisers to donate the cost of their press ad placement to the Philippine Red Cross. We called it PROJECT AHON. The ads that pop-up into paper houses gave exposure for the advertisers, but also funded the building of homes. In 8 weeks, AHON raised 4,233,943 pesos which could fund the building of 84 new homes.