| Title | WI FRIES |
| Brand | McDONALD'S |
| Product / Service | McDONALD'S RESTAURANT |
| Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
| Entrant | DDB SYDNEY, AUSTRALIA |
| Entrant Company: | DDB SYDNEY, AUSTRALIA |
| Advertising Agency: | DDB SYDNEY, AUSTRALIA |
Credits | |
| Executive Creative Director | Matt Eastwood |
| Creative Director | Adam Rose |
| Copywriter | John Downing/Matthew Knapp |
| Account Manager | Susan Bennet |
| Art Director | Matthew Knapp/John Downing |
| Photographer | George Mourtzakis |
| Other Credits | Retoucher: Matt Bright/Print Producer: Lila Trajkoska |
The challenge was to create a simple visual communicating that McDonald’s is now offering free wi-fi in stores across Australia. The resulting ad appears to be a yellow wi-fi logo, but upon closer inspection, it becomes clear that it is made up of McDonald’s world famous fries. This advertisement was used across print, outdoor and in-store.