FRONT BODY

TitleFRONT BODY
BrandCHINESE MEDICINES (HK) CO
Product / ServiceNOTOGINSENG
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantDRAFTFCB HONG KONG, HONG KONG
Entrant Company:DRAFTFCB HONG KONG, HONG KONG
Advertising Agency:DRAFTFCB HONG KONG, HONG KONG

Credits

Executive Creative DirectorRaymond Chau
Creative DirectorSammy Law/Valeria Au Yang
CopywriterCalvin Chan
Account ManagerOle Luk
Account SupervisorSimone Tam/Karrie Lam/Kenny Wong
Art DirectorWong Sum Foon
IllustratorTek Ng

English Translation of Main Headlines

Keep your blood vessel young. The ad aims to tell people that your blood vessels may be aging even your appearance is young and healthy. Notoginseng, a Chinese herb, is very helpful for the health of blood vessels and can keep your blood vessel young.