Title | TURNING HEAD OF POLICEMAN |
Brand | SUNDIRO HONDA MOTORCYCLE CO. |
Product / Service | MOTORCYCLE |
Category | A08. Cars & Automotive Services |
Entrant | BEIJING DENTSU ADVERTISING CO. Shanghai, CHINA |
Entrant Company: | BEIJING DENTSU ADVERTISING CO. Shanghai, CHINA |
Advertising Agency: | BEIJING DENTSU ADVERTISING CO. Shanghai, CHINA |
Credits | |
Executive Creative Director | Jun Fujishima |
Creative Director | Lu Jin |
Copywriter | Lu Jin |
Art Director | Li Liang |
Photographer | Xue Lianpeng |
To express the feature of Honda Sundiro New motorcycle year 2009, Instant speed-up, as the appeal of the advertisement. Our creative idea focuses on the amazing acceleration of the product. Under certain circumstance, what sort of unexceptional reaction would people take? As a result, we adopt an exaggerate expression like that, the policeman on the road and dustman twist their heads excessively with astonished face. All of these images highlight the shocked effect by transcend realism expression when the motorcycle roared past.