TURNING HEAD OF POLICEMAN

TitleTURNING HEAD OF POLICEMAN
BrandSUNDIRO HONDA MOTORCYCLE CO.
Product / ServiceMOTORCYCLE
CategoryA08. Cars & Automotive Services
EntrantBEIJING DENTSU ADVERTISING CO. Shanghai, CHINA
Entrant Company:BEIJING DENTSU ADVERTISING CO. Shanghai, CHINA
Advertising Agency:BEIJING DENTSU ADVERTISING CO. Shanghai, CHINA

Credits

Executive Creative DirectorJun Fujishima
Creative DirectorLu Jin
CopywriterLu Jin
Art DirectorLi Liang
PhotographerXue Lianpeng

English Translation of Main Headlines

To express the feature of Honda Sundiro New motorcycle year 2009, Instant speed-up, as the appeal of the advertisement. Our creative idea focuses on the amazing acceleration of the product. Under certain circumstance, what sort of unexceptional reaction would people take? As a result, we adopt an exaggerate expression like that, the policeman on the road and dustman twist their heads excessively with astonished face. All of these images highlight the shocked effect by transcend realism expression when the motorcycle roared past.