LIZARD

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Campaign
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TitleLIZARD
BrandZOO RECORDS
Product / ServiceALTERNATIVE MUSIC SHOP
CategoryB06. Digital Outdoor
5 of 6 Campaign
EntrantLEO BURNETT Hong Kong, HONG KONG
Entrant Company:LEO BURNETT Hong Kong, HONG KONG
Advertising Agency:LEO BURNETT Hong Kong, HONG KONG

Credits

Chief Creative OfficerEddie Booth
Executive Creative DirectorConnie Lo
Creative DirectorBrian Ma/Alfred Wong
CopywriterAlfred Wong/Wen Louie/Joey Chung/Cyrus Ho
Advertiser's SupervisorYeung So
Account ManagerMatthew Kwan
Art DirectorBrian Ma/Kenny Ip/Leo Yeung
Other CreditsRetoucher: Tommy Cheung

Execution

We took 14 indie bands, and embedded their songs and profiles into 14 different QR Codes. These were then assembled into the shapes of animals that live hidden in the city, and posted all over Hong Kong. People who scanned the QR Codes in the animals with their mobiles were rewarded with band info and refreshing new songs. By scanning different parts, they could listen to different songs, exploring all the hidden sounds of the city. They could also buy any of the songs directly from their mobile, as well as share it on Facebook and other social media.