Execution

Challenge: Break through the clutter of an already very crowded marketplace to build awareness for Supor’s premium range of non-stick pans. Solution: A spectacular event using a giant wok and in-line skaters dressed as prawns, pork, eggs, carrots and fish, was set up outside shopping malls in Shanghai China. The food skaters flew up and down a ramp constructed inside the wok to demonstrate the non-stick surface. Results: A rise in sales of 20% in the selected Shanghai malls has led to plans being made to take the event into 2nd and 3rd tier cities across China.