ADIDAS SKY COMIC

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TitleADIDAS SKY COMIC
BrandADIDAS JAPAN
Product / ServiceADIDAS FOOTBALL
CategoryB05. Stunts & Live Advertising
EntrantTBWA\HAKUHODO Tokyo, JAPAN
Entrant Company:TBWA\HAKUHODO Tokyo, JAPAN
Advertising Agency:TBWA\HAKUHODO Tokyo, JAPAN

Credits

Creative DirectorKazoo Sato
CopywriterHideyuki Tanaka/Masaharu Kumagai
Advertiser's SupervisorSoichi Shirakawa
Account SupervisorTaro Sato
ProducerKentaro Kinoshita/Makiko Okada/Hideki Harada/Mona Yamamoto
Art DirectorHirofumi Nakajima/Katsuhiro Shimizu/Haruhito Nisawadaira
IllustratorTeru
PhotographerYuichi Suzuki
Other CreditsMagic Touch Japan (Printing Production)

Execution

Sky Comic project, which spans 13 cities over five weeks, is a creation of 13 massive 300 square meter individual comic strip panels painted by national team supporters from all over Japan. The individual panels are photographed from the sky and uploaded to website where the entire story comes together. As the final piece of thirteen massive comic frames were combined into not only an amazing show of national support but also the world’s largest comic strip. It was lit up in the early morning for the National Team to view as they departed from Haneda airport to South Africa.