| Title | CRACKERS |
| Brand | FRESHLOCK CHINA |
| Product / Service | FRESHLOCK |
| Category | C01. Fast Moving Consumer Goods |
| Entrant | DDB HONG KONG, HONG KONG |
| Entrant Company: | DDB HONG KONG, HONG KONG |
| Advertising Agency: | DDB HONG KONG, HONG KONG |
Credits | |
| Executive Creative Director | Jeffry Gamble |
| Creative Director | Paul Chan |
| Copywriter | Paul Chan |
| Art Director | Sum Leung |
| Illustrator | Thomas Ho |
| Photographer | Steve Wong |