UMBRELLA BAGS

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TitleUMBRELLA BAGS
BrandTHE LOTUS LIGHT CHARITY SOCIETY (Hong Kong)
Product / ServiceDONATION APPEAL
CategoryB03. Small Scale Special Solutions
EntrantGREY HONG KONG, HONG KONG
Entrant Company:GREY HONG KONG, HONG KONG
Advertising Agency:GREY HONG KONG, HONG KONG

Credits

Executive Creative DirectorKeith Ho
Creative DirectorKeith Ho/Ray Lam/Keith Lo
CopywriterJoshua Wong/Keith Lo/Tony Chan
Account ManagerErica Ho/Bonnie Chan
ProducerJohn Lo/Wong Ying Ying
Art DirectorKeith Ho/Ciff Luk/Ray Lam
IllustratorCiff Luk

Execution

Northwest China is one of the driest regions in the world and drinking water comes predominantly from the small amount of rainwater collected in water cellars. On the other hand, many people in Hong Kong take their clean water supply for granted. Our aim, therefore, was to raise awareness on this problem and encourage the people in Hong Kong to help by donating. We wanted to use an innovative media where people were close to water but never paid attention to it.

English Translation of Main Headlines

H/L: In China’s arid regions, a child gets less water than this in a day. S/H: Let’s give them more. Please donate to www.lotuslight.org.hk