Title | GET OBSESSED WITH THE TRICOLOR! |
Brand | YOKOHAMA F.MARINOS |
Product / Service | PROFESSIONAL FOOTBALL TEAM |
Category | A10. Sports, Entertainment, Travel & Leisure |
Entrant | DAIKO ADVERTISING Tokyo, JAPAN |
Entrant Company: | DAIKO ADVERTISING Tokyo, JAPAN |
Advertising Agency: | DAIKO ADVERTISING Tokyo, JAPAN |
Credits | |
Creative Director | Satoshi Someno |
Copywriter | Hideki Tamura |
Producer | Shinya Ueda |
Art Director | Satoshi Someno |
Photographer | Takamichi Hayashi |
Other Credits | Designer: Yoshihiro Esashika/Ryo Tanikawa Hair/Makeup/Stylist: Hideaki Minamida |
Copy: Get Obsessed with the Tricolor! (a rhyme in Japanese "Tricolore no toriko".Tricolore is the team color for Japanese football team YOKOHAMA F.MARINOS, and the nickname of the team.) Sub Copy: Become one at Nissan Stadium!! [Synopsis] It expresses a boy watching a match at the stadium becoming completely enthralled by the football team F.MARINOS, and then becoming one with the players. The excitement that can be gained at the stadium was expressed by having him act out each players' characteristic expressions and play styles perfectly.