GET OBSESSED WITH THE TRICOLOR!

TitleGET OBSESSED WITH THE TRICOLOR!
BrandYOKOHAMA F.MARINOS
Product / ServicePROFESSIONAL FOOTBALL TEAM
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantDAIKO ADVERTISING Tokyo, JAPAN
Entrant Company:DAIKO ADVERTISING Tokyo, JAPAN
Advertising Agency:DAIKO ADVERTISING Tokyo, JAPAN

Credits

Creative DirectorSatoshi Someno
CopywriterHideki Tamura
ProducerShinya Ueda
Art DirectorSatoshi Someno
PhotographerTakamichi Hayashi
Other CreditsDesigner: Yoshihiro Esashika/Ryo Tanikawa Hair/Makeup/Stylist: Hideaki Minamida

English Translation of Main Headlines

Copy: Get Obsessed with the Tricolor! (a rhyme in Japanese "Tricolore no toriko".Tricolore is the team color for Japanese football team YOKOHAMA F.MARINOS, and the nickname of the team.) Sub Copy: Become one at Nissan Stadium!! [Synopsis] It expresses a boy watching a match at the stadium becoming completely enthralled by the football team F.MARINOS, and then becoming one with the players. The excitement that can be gained at the stadium was expressed by having him act out each players' characteristic expressions and play styles perfectly.