FIREFOX

TitleFIREFOX
BrandCHINESE ADVERTISING ASSOCIATION
Product / ServiceSEMINAR AT CANNES LIONS
CategoryC04. Business Products & Services
EntrantJWT SHANGHAI, CHINA
Entrant Company:JWT SHANGHAI, CHINA
Advertising Agency:JWT SHANGHAI, CHINA

Credits

Executive Creative DirectorSheungyan Lo/Yang Yeo
Creative DirectorGang Hu
CopywriterDiana Li/Eva Han
Account SupervisorPhoebe Fan
Art DirectorPaul Yu/Duan Duan/Vain Chen/Congcong Shu/Wayne Wu
IllustratorDuan Duan/Chen Wei
Other CreditsRetouching:william Zhou/Print Production:liza Law/Joseph Yu/Isaac Xu

English Translation of Main Headlines

The China Advertising Association will host a seminar entitled, “The People’s Republic of the Internet in China” in the Cannes Advertising Festival in 2010. The print & poster campaign for the seminar does a great job in expressing the unique characteristics of the Internet in China and its nation’s netizens. Some of the most recognizable web icons were recreated, adopting traditional Chinese elements to creatively communicate the seminar’s content.