| Title | BRUISE |
| Brand | GABRIELA |
| Product / Service | ANTI-SPOUSAL ABUSE MOVEMENT |
| Category | B03. Small Scale Special Solutions |
| Entrant | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
| Entrant Company: | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
| Advertising Agency: | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
Credits | |
| Chief Creative Officer | Merlee Jayme |
| Executive Creative Director | Eugene Demata |
| Creative Director | Merlee Jayme/Eugene Demata/Louie Sotto |
| Copywriter | Katrina Tapang/Merlee Jayme/Louie Sotto |
| Account Supervisor | Merlee Jayme |
| Producer | Sheila Villanueva/Jess Ramo |
| Art Director | Apol Sta. Maria/Eugene Demata/Herbert Hernandez |
| Illustrator | Allan Montayre |
| Photographer | Paolo Gripo (Dmv Studios)/Ruben De La Cruz (Visual Camp) |
| Other Credits | Editor: Ronnie Amador Documentation: Heinrich Balbuena(Visual Camp)/Marlon Balangon(Dmv Studios) |
This installation was created for Gabriela's 25th Anniversary iVow Signature Campaign, which sought to convince Congress to pass more stringent laws against spousal abuse. In order to encourage people to sign, we literally showed them how each pledge could indeed lessen a victim's pain.