| Title | INSTALLATION SHELF |
| Brand | KINOKUNIYA BOOK STORES |
| Product / Service | D.I.Y. SECTION |
| Category | B02. Special Build |
| Entrant | LEO BURNETT/ARC WORLDWIDE MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company: | LEO BURNETT/ARC WORLDWIDE MALAYSIA Kuala Lumpur, MALAYSIA |
| Advertising Agency: | LEO BURNETT/ARC WORLDWIDE MALAYSIA Kuala Lumpur, MALAYSIA |
Credits | |
| Chief Creative Officer | Ali Mohamed |
| Creative Director | Tan Yew Leong |
| Copywriter | Zaidi Awang |
| Advertiser's Supervisor | Wong Ee Ling |
| Account Supervisor | Jovian Lee |
| Art Director | Zaidi Awang |
| Photographer | Steve Koh (Studio Rom) |
| Typographer | Zaidi Awang/Khairul Anuar |
Brief To promote the DIY section of Kinokuniya Solution: A window display with words 'I did it on my own' composed in the form of bookshelves; plus posters depicting DIY grillwork and carpentry as part of the campaign. This playful rendition illustrates how easy things are with Kinokuniya’s DIY books. Location: All items (the life-sized shelf cum window display, and posters) were placed within Kinokuniya premises. They were visible to customers browsing in the bookshops, as well as to shoppers passing by. xxxxxxxx To promote Kinokuniya's DIY books, the words 'I did it on my own' was composed in the form of bookshelves.
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