GIANT SUSHI

Short List
TitleGIANT SUSHI
BrandGENKI SUSHI HONG KONG
Product / ServiceSUSHI
CategoryB01. Transit Advertising
EntrantOGILVY & MATHER Hong Kong, HONG KONG
Entrant Company:OGILVY & MATHER Hong Kong, HONG KONG
Advertising Agency:OGILVY & MATHER Hong Kong, HONG KONG

Credits

Executive Creative DirectorSandy Chan/Simon Handford
CopywriterLesley Fung
Account ManagerKathy Wong/Joy Jia
Account SupervisorJonas Fung
Art DirectorBen Yeung/Thomas Chung
IllustratorJoe Kam
PhotographerDick Chan
TypographerThomas Chung

Execution

Genki created the world's largest sushi bar by wrapping Hong Kong's iconic trams to resemble pieces of sushi revolving around a typical sushi belt.