CHAI BOY

TitleCHAI BOY
BrandFAMILY INDIA FOUNDATION
Product / ServiceEDUCATIONAL INITIATIVE
CategoryB05. Stunts & Live Advertising
EntrantINTER PUBLICITY Mumbai, INDIA
Entrant Company:INTER PUBLICITY Mumbai, INDIA
Advertising Agency:INTER PUBLICITY Mumbai, INDIA

Credits

Chief Creative OfficerAnil Warner
Creative DirectorOrlando Caldeira
CopywriterImran Khan Hanafi
Art DirectorNavnath Kolpe

Execution

To highlight the fact that poor children without educational opportunities are 'trapped' into dead-end professions, a live tea-delivery boy was placed inside a 7-foot tea glass at busy city intersections.