Title | CHAI BOY |
Brand | FAMILY INDIA FOUNDATION |
Product / Service | EDUCATIONAL INITIATIVE |
Category | B05. Stunts & Live Advertising |
Entrant | INTER PUBLICITY Mumbai, INDIA |
Entrant Company: | INTER PUBLICITY Mumbai, INDIA |
Advertising Agency: | INTER PUBLICITY Mumbai, INDIA |
Credits | |
Chief Creative Officer | Anil Warner |
Creative Director | Orlando Caldeira |
Copywriter | Imran Khan Hanafi |
Art Director | Navnath Kolpe |
To highlight the fact that poor children without educational opportunities are 'trapped' into dead-end professions, a live tea-delivery boy was placed inside a 7-foot tea glass at busy city intersections.