Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
B05 Public Service, Charity & Fund Raising
PEDIGREE ADOPTION DRIVE
MARS PETCARE
DOG RESCUE PROGRAMME 		STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA
Short List
RECYCLING ORGANS
ORGAN PROCUREMENT ORGANISATION OF CHINA
ORGAN DONATION DRIVE 		OGILVY SHANGHAI CHINA
SEE THE PERSON
SCOPE
SCOPE CHARITY 		LEO BURNETT Melbourne AUSTRALIA
THE 70-METER SPIT
HEALTH BUREAU OF NANHUI, SHANGHAI
PUBLIC AWARENESS 		OGILVY SHANGHAI CHINA
Bronze
THE MOVIE TRAILER - SCI-FI
ORBIS
BLINDNESS PREVENTION ORGANISATION 		TBWA\TEQUILA\HONG KONG HONG KONG
TUNE IN TO ME
UNITED NATIONS CHILDREN’S FUND (UNICEF) MALAYSIA
20TH ANNIVERSARY 		LEO BURNETT/ARC WORLDWIDE MALAYSIA Kuala Lumpur MALAYSIA
UMBRELLA BAGS
THE LOTUS LIGHT CHARITY SOCIETY
RELIEF DROUGHT PROGRAM 		GREY HONG KONG HONG KONG
C01 Best Use of Integrated Media
1 MILLION TRIAL CAMPAIGN
UNILEVER
REXENA DEODORANT 		MINDSHARE JAPAN Tokyo JAPAN MINDSHARE JAPAN Tokyo JAPAN
70 INSTANT MESSAGE PACKS
VITASOY INTERNATIONAL HOLDINGS
SOYBEAN DRINKS 		PHD HONG KONG HONG KONG PHD HONG KONG HONG KONG
ACNE KIT CAMP
JOHNSON & JOHNSON
CLEAN & CLEAR FACIAL PRODUCTS 		INITIATIVE Bangkok THAILAND INITIATIVE Bangkok THAILAND
ARE YOU BEING SERVED
SINGAPORE TOURISM BOARD
TOURISM 		MEC Singapore SINGAPORE MEC Singapore SINGAPORE
AUSTRALIA'S GREATEST ATHLETE
UNILEVER
DEODORANT 		UM Sydney AUSTRALIA UM Sydney AUSTRALIA
BALANCED COMPOUND OF DHA AND AA
PFIZER CORPORATION HONG KONG
WYETH GOLD FORMULA 		OMD HONG KONG HONG KONG OMD HONG KONG HONG KONG
BEER IS CURRENCY
LION NATHAN AUSTRALIA
TOOHEYS NEW 		SAATCHI & SAATCHI Sydney AUSTRALIA OPTIMEDIA Sydney AUSTRALIA
Short List
BINGE DRINKING
HEALTH PROMOTION BOARD
BINGE DRINKING AWARENESS 		OGILVY SINGAPORE SINGAPORE
CORNETTO LUV REELS
HINDUSTAN UNILEVER
ICE-CREAMS 		MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
DARWIN MIX IT UP
TOURISM NORTHERN TERRITORY
TOURISM 		MPG Singapore SINGAPORE MPG Sydney AUSTRALIA
DOT PARK
SONY CORPORATION
MAKE.BELIEVE 		GT TOKYO JAPAN
FACE BUM
COLGATE-PALMOLIVE
SHOWER GEL 		MEC Sydney AUSTRALIA MEC Sydney AUSTRALIA
GO-GETTER’S SURVIVAL GUIDE
AMWAY (CHINA)
NUTRILITE SUPPLEMENTS 		OMD CHINA Shanghai CHINA OMD CHINA Shanghai CHINA
HERO HONDA FIH HOCKEY WORLD CUP
HERO HONDA
HERO HONDA 		MAXUS DELHI INDIA Gurgaon INDIA MAXUS DELHI INDIA Gurgaon INDIA
HILLS POST 2009
JAPAN POST SERVICE
NEW YEAR'S GREETING CARDS 		GT TOKYO JAPAN
HSBC ESTATEMENT
THE HONGKONG AND SHANGHAI BANKING CORPORATION
HSBC ESTATEMENT 		MINDSHARE Hong Kong HONG KONG MINDSHARE Hong Kong HONG KONG
INDIA-PAKISTAN PEACE PROJECT
BENNETT, COLEMAN & CO
THE TIMES OF INDIA 		TAPROOT INDIA Mumbai INDIA LODESTAR UM Mumbai INDIA

Gold Spike
IT'S Y!OU
YAHOO!
SELF PROMOTION 		MINDSHARE Hong Kong HONG KONG MINDSHARE Hong Kong HONG KONG
JINGLE ALL THE WAY
PFIZER CORPORATION HONG KONG
WYETH PE GOLD FORMULA 		OMD HONG KONG HONG KONG OMD HONG KONG HONG KONG
LAMBASSADOR
MEAT & LIVESTOCK AUSTRALIA
LAMB 		UM Sydney AUSTRALIA UM Sydney AUSTRALIA
LEGACY OF PASSIONS
KYOWA HAKKO KIRIN
PHARMACEUTICAL COMPANY - DNA PROJECT 		BILCOM Tokyo JAPAN
LOVE SLIM JEANS, LOVE SPECIAL K
KELLOGG ASIA MARKETING
SPECIAL K 		MINDSHARE Hong Kong HONG KONG MINDSHARE Hong Kong HONG KONG
MAKE INDIA'S HEART HEALTHY
PESPSICO FOOD - FRITOLAY DIVISION
QUAKER OATS 		BBDO INDIA Mumbai INDIA MINDSHARE Gurgaon INDIA
NOTHING SOFT GETS IN
TOYOTA MOTOR CORPORATION
TOYOTA 4WD RANGE 		SAATCHI & SAATCHI Sydney AUSTRALIA THE MEDIA STORE Sydney AUSTRALIA
PEDIGREE ADOPTION DRIVE
MARS PETCARE
DOG RESCUE PROGRAMME 		STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA
PHOTOCHAINS
CANON AUSTRALIA
EOS 		LEO BURNETT SYDNEY AUSTRALIA MEC Sydney AUSTRALIA
Short List
PLAY MORE LEARN MORE
NESTLÉ (MALAYSIA) PRODUCTS
NESTLÉ MILO 		MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA
PLAY WITH ME!
HINDUSTAN UNILEVER
AXE INXTINCT DEODORANT 		MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
QUARTER POUNDER WITH CHEESE
McDONALD'S
QUARTER POUNDER WITH CHEESE 		OMD SINGAPORE SINGAPORE OMD SINGAPORE SINGAPORE
RANDOM CAMERA PROJECT
GETTY IMAGES
GETTY IMAGES 		OGILVY SINGAPORE SINGAPORE
RED FLAG
THE NORTH FACE
OUTDOOR GEAR 		OGILVY SHANGHAI CHINA
RENREN.COM LAUNCH
OAK PACIFIC INTERACTIVE
SOCIAL NETWORKING SITE 		SAATCHI & SAATCHI Beijing CHINA STARCOM Beijing CHINA
ROCKET MAN
FRUCOR BEVERAGES
V POCKET ROCKET 		COLENSO BBDO Auckland NEW ZEALAND
Silver
SANTA'S LITTLE HELPER
LEGO AUSTRALIA
LEGO 		UM Sydney AUSTRALIA UM Sydney AUSTRALIA
SEE THE LOVE
FRANZ CHINA COLLECTION
CHINA COLLECTION 		OGILVY & MATHER TAIWAN Taipei CHINESE TAIPEI
SHAVE INDIA MOVEMENT
PROCTER & GAMBLE
GILLETTE MACH 3 		MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA
Bronze
SKY COMIC
ADIDAS JAPAN
ADIDAS FOOTBALL 		TBWA\HAKUHODO Tokyo JAPAN
SOR.BOR.MORE.
DIAGEO MOET HENNESSY THAILAND
BENMORE WHISKY 		MINDSHARE THAILAND Bangkok THAILAND MINDSHARE THAILAND Bangkok THAILAND
SPACE PROJECT
OLYMPUS CORPORATION
OLYMPUS SPACE PROJECT 		GROUND Tokyo JAPAN
THE GREAT WALL OF EDUCATION
AVIVA LIFE INSURANCE
STREET TO SCHOOL PROGRAM 		BBDO INDIA Gurgaon INDIA
THE PACIFIC
TVNZ
TV SERIES 		COLENSO BBDO Auckland NEW ZEALAND STARCOM NEW ZEALAND Auckland NEW ZEALAND
Silver
THE PARTY GARDEN
YATES
GARDENING PRODUCTS 		OMD FUSE Pyrmont AUSTRALIA OMD FUSE Pyrmont AUSTRALIA
THE ULTIMATE START-UP SPACE
PERNOD RICARD
MARTELL VSOP COGNAC 		TBWA\TEQUILA SINGAPORE SINGAPORE OMD SINGAPORE SINGAPORE